{"id":265305,"date":"2023-08-07T23:48:48","date_gmt":"2023-08-07T21:48:48","guid":{"rendered":"https:\/\/lybra.tech\/mij-hotels-erfolgsgeschichte\/"},"modified":"2025-08-24T08:58:47","modified_gmt":"2025-08-24T06:58:47","slug":"mij-hotels-erfolgsgeschichte","status":"publish","type":"post","link":"https:\/\/lybra.tech\/de\/mij-hotels-erfolgsgeschichte\/","title":{"rendered":"Mij Hotels &#8211; Erfolgsgeschichte"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;100px&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;top&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;6%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;6%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;270521&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;custom&#8220; max_width_custom=&#8220;10vw&#8220; max_width_custom_tablet=&#8220;50vw&#8220; max_width_custom_phone=&#8220;50vw&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;3vh&#8220; custom_height_tablet=&#8220;2vh&#8220; custom_height_phone=&#8220;2vh&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Mij Hotels&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]<em><strong>&#8211;<\/strong><\/em>[\/vc_column_text][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]<a href=\"https:\/\/www.mijhotels.com\/\" target=\"_blank\" rel=\"noopener\" data-cmp-ab=\"2\">MIJ Hotels<\/a> ist eine unverwechselbare Sammlung von Boutique-Hotels, von denen jedes sorgf\u00e4ltig entworfen wurde, um den Komfort und die Freude der G\u00e4ste zu steigern. In wichtigen Wirtschaftszentren oder inmitten einer atemberaubenden Natur gelegen, bieten MIJ Hotels mehr als nur einen Platz zum \u00dcbernachten.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;top&#8220; top_margin=&#8220;0&#8243; top_margin_tablet=&#8220;-35px&#8220; top_margin_phone=&#8220;-35px&#8220; bottom_margin_phone=&#8220;25px&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;p&#8220; line_reveal_by_space_text_effect=&#8220;default&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Fortschrittliche Analysen nutzen und Umsatzstrategien mit Lybra Assistant RMS verbessern, um die Rentabilit\u00e4t zu steigern und eine wettbewerbsf\u00e4hige Branchenposition zu festigen.&#8220; font_size=&#8220;22px&#8220; font_line_height=&#8220;1.7&#8243; animation_delay=&#8220;500&#8243; text_direction=&#8220;default&#8220;][\/split_line_heading][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;3vh&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h3&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Herausforderung&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Verwaltung der Preisstrategie, Antizipieren von Markttrends und Steigerung der Rentabilit\u00e4t in einem wettbewerbsintensiven Umfeld.[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h3&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;L\u00f6sung&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Einsatz eines intuitiven, pr\u00e4diktiven Revenue-Management-Systems zur Verbesserung der Entscheidungsfindung, optimalen Preisgestaltung und schnellen Reaktion auf Marktver\u00e4nderungen. Lybra Assistant RMS war die gew\u00e4hlte L\u00f6sung.[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h3&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Ergebnisse&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<ul>\n<li>Bemerkenswerter Anstieg der Einnahmen<\/li>\n<li>Langfristige Entwicklung der Unternehmensstrategie<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;80px&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#f7f7f7&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;6%&#8220; bottom_padding=&#8220;10%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; top_margin=&#8220;0&#8243; top_margin_tablet=&#8220;0&#8243; top_margin_phone=&#8220;25px&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; sticky_content=&#8220;true&#8220; sticky_content_functionality=&#8220;js&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;270527&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Grow In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; mask_enable=&#8220;true&#8220; mask_size=&#8220;contain&#8220; margin_bottom=&#8220;20px&#8220; margin_bottom_phone=&#8220;35px&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h5&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Interview mit&#8220;][\/split_line_heading][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h3&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Juan Carlos Lucena&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;.vc_custom_1735544523811{margin-top: -15px !important;}&#8220; el_class=&#8220;testo-specs-intervista&#8220; text_direction=&#8220;default&#8220;]\n<h4>Mij Hotels<br \/>Revenue Manager Spanien<\/h4>\n[\/vc_column_text][nectar_icon icon_family=&#8220;fontawesome&#8220; icon_style=&#8220;default&#8220; icon_color_type=&#8220;color_scheme&#8220; icon_color=&#8220;extra-color-gradient-2&#8243; icon_padding=&#8220;0px&#8220; pointer_events=&#8220;all&#8220; icon_fontawesome=&#8220;fa fa-linkedin-square&#8220; icon_size=&#8220;30&#8243; url=&#8220;https:\/\/www.linkedin.com\/in\/juan-carlos-lucena-moreno-04a76140\/&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Warum haben Sie sich entschieden, ein Revenue Management System zu nutzen? Welche Faktoren haben diese Entscheidung beeinflusst? &#8222;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_center et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Die Entscheidung, ein RMS in unsere Abl\u00e4ufe zu integrieren, wurde durch die sich entwickelnden Dynamiken und die zunehmende Unvorhersehbarkeit der Hotelbranche motiviert. Wir erkannten den dringenden Bedarf an einer L\u00f6sung, die uns mit Hilfe von Daten bei der Verwaltung unserer Preisstrategie, der Vorwegnahme von Trends und der Verbesserung der Rentabilit\u00e4t unterst\u00fctzt, insbesondere in einem wettbewerbsintensiven Umfeld.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Warum haben Sie sich f\u00fcr Lybra Assistant RMS gegen\u00fcber einem anderen entschieden? Welche Funktion von Lybra Assistant hat Ihnen am besten gefallen? &#8222;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Lybra Assistant RMS erwies sich als unsere erste Wahl und \u00fcbertraf andere mit seiner revolution\u00e4ren Technologie und seiner intuitiven Benutzeroberfl\u00e4che. Was uns \u00fcberzeugt hat, war die beeindruckende F\u00e4higkeit zur pr\u00e4diktiven Analyse, die es uns erm\u00f6glicht, der Zeit voraus zu sein, indem sie uns Einblicke in zuk\u00fcnftige Markttrends bietet. Dar\u00fcber hinaus sch\u00e4tzten wir die F\u00e4higkeit, Daten in Echtzeit zu verarbeiten, was uns ein genaues, aktuelles Bild unserer Unternehmensleistung und der Marktbedingungen verschafft.[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Wie hat Lybra Assistant Ihre t\u00e4gliche und strategische Revenue-Management-Arbeit ver\u00e4ndert? Welche Hauptvorteile haben Sie dank unseres RMS in Ihrer Arbeit erfahren?&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Lybra Assistant RMS hat unseren Ansatz im Revenue Management grundlegend neu gestaltet. Die Automatisierungsfunktionen haben unser Team von allt\u00e4glichen Aufgaben befreit und ihm Zeit f\u00fcr strategischere Initiativen verschafft. Die Tiefe und Pr\u00e4zision der Analysen haben unseren Entscheidungsprozess verbessert und eine optimale Preis- und Bestandsstrategie erm\u00f6glicht. Die Echtzeit-Anpassungsf\u00e4higkeit an sich \u00e4ndernde Marktbedingungen hat es uns au\u00dferdem erm\u00f6glicht, flexibel zu bleiben und effektiv auf Nachfrageschwankungen zu reagieren.[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;Welche Ergebnisse haben Sie durch die Zusammenarbeit mit unserem RMS erzielt? (in Bezug auf die Verbesserung von kpi oder die Steigerung der Einnahmen)&#8220;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Die Implementierung von Lybra Assistant RMS hat zu erheblichen Fortschritten bei unseren Leistungsindikatoren gef\u00fchrt. Das f\u00fchrt direkt zu einem sp\u00fcrbaren Anstieg unserer Einnahmen. Au\u00dferdem hat uns das System wertvolle Erkenntnisse geliefert, die unsere langfristigen Gesch\u00e4ftsstrategien gest\u00e4rkt haben.[\/vc_column_text][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;letter-reveal-bottom&#8220; stagger_animation=&#8220;true&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_direction=&#8220;default&#8220; text_content=&#8220;K\u00f6nnten Sie eine kurze Stellungnahme zu Lybra Assistant RMS verfassen?&lt;br&gt;<br \/>\n&#8222;][\/split_line_heading][vc_column_text css_animation=&#8220;fadeInUp&#8220; css=&#8220;&#8220; text_direction=&#8220;default&#8220;]Als pr\u00e4gnantes Zeugnis w\u00fcrde ich sagen: \u201eLybra Assistant RMS war ma\u00dfgeblich daran beteiligt, MIJ Hotels in eine neue \u00c4ra des Revenue Managements zu f\u00fchren. Seine erstklassigen pr\u00e4diktiven Analysen, die Echtzeit-Datenverarbeitung und die benutzerfreundliche Oberfl\u00e4che haben seine Position als unverzichtbares Werkzeug in unseren Abl\u00e4ufen gefestigt. Dank Lybra haben wir ein bemerkenswertes Rentabilit\u00e4tswachstum erzielt und uns einen Wettbewerbsvorteil auf dem Markt verschafft. Ich empfehle Lybra Assistant RMS jedem Hotel w\u00e4rmstens, das sein Revenue-Management-Framework st\u00e4rken m\u00f6chte.\u201c[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;100px&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;top&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;6%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;6%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; 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