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Learn how to optimize your hotel’s 2021 revenue management strategy using #tomorrowslogic

In planning for 2021, many hoteliers (like you!) are trying to identify ways to get back to pre-COVID revenues, because of the light at the end of the tunnel; however, that isn’t the best strategy today, due to the ongoing depressed demand that all global markets are still experiencing. Instead, hoteliers should be focusing on preserving business, by capturing as much of the existing demand as possible using out-of-the-box revenue management strategies to price your rooms more competitively.

So, how can you capture as many bookings as possible, even if there is very limited demand in your destination?

Register for Lybra’s upcoming DemoDay – a free webinar taking place on January 27 at 4pm CET/10am EST – which will give you the answer to that question, PLUS actionable insights so you can optimize your revenue management strategy for 2021.




Optimize your revenue management strategy at Lybra's DemoDay

During the DemoDay event, Erik Muñoz & Fulvio Giannetti will be discussing the future of revenue management, and demonstrating how Lybra’s Assistant – a demand-centric, next-generation RMS – can help your property recover more quickly, today, tomorrow & post-COVID.

💡 WHEN: January 27, 2021 at 4pm CET/10am EST

💡 WHERE: Streaming live on the LinkedIn event page & YouTube

Capture as much of the demand coming to your destination as possible, by embracing #TomorrowsLogic to optimize your revenue management strategy, and increase your property’s bookings and revenue, no matter how the ongoing pandemic affects demand.





Follow Lybra in this space or on LinkedIn for more information about how to improve your property’s revenue management and pricing using future data, to capture as much of the (limited) demand in your destination during the ongoing pandemic. 

To find out more about Lybra’s DemoDay or the Assistant RMS, please contact Lorenzo Magnarelli, Chief Customer Success Officer, at

Lybra is Taking Over the Internet – November & December 2020

Meet Lybra’s revenue management experts in November and December, at many of the industry’s top virtual events, including:


Online Distribution Inventory Distribution & Sales Post-Graduate Certification Course  

University of the Aegean & Vellum Global Educational Services


As part of this ongoing educational partnership, Lybra’s Greek hospitality expert, Theodore Labropoulos, is presenting Lybra’s Assistant RMS to students in the Online Distribution Inventory Distribution & Sales Post-Graduate certification course; his presentations focus on the importance of real-time demand data to set accurate pricing in today’s uncertain market, with unprecedented depressed demand. Find out more at


Hotel Managers Association of Corfu Island – November 2020

In November 2020 (exact date is yet to be finalized), Theodore Labropoulos will be presenting to Corfu Island Hotel managers, showing them how their revenue management strategies should be updated and enhanced with the use of Lybra’s Assistant RMS, and how to increase occupancy – no matter how the ongoing pandemic affects demand. The online webinar will provide hoteliers with specific, actionable, region-specific information and tips on how to increase bookings and revenue today, and post-pandemic.


Travel Tech EMEA – November 23-27, 2020


The Travel Tech series of online conferences will bring together companies with national and international renown in the hospitality, Hospitality industry to address and dissect technology-related subjects within the global hospitality industry.

Lybra’s Chief Commercial Officer – and a globally-recognized revenue management expert – Erik Muñoz is participating in the revenue management panel, called “Revenue Management in the ‘New Normal’,” on November 23, 2020 at 3pm CET. The panel will teach hoteliers how to adjust their revenue management strategy without the ability to use historical data to set accurate room rates, and what types of RMS will yield better results in the ‘new normal. Find out more and register, for free, at


Hospitality Marketplace – December 1-4, 2020


Lybra’s Nicolò Rolle, our Spanish and LATAM revenue management expert, will #justpitchit at Hospitality Marketplace, a live-streamed event that enables top hospitality technology companies to pitch their product to hoteliers who are looking for new providers. All of the technology companies are industry pioneers, innovators and rule-breakers, and the event gives the tech companies – including Lybra – the opportunity to introduce their solutions and demonstrate the innovative approach that their solution takes/offers for hotels’ recovery, during the ongoing pandemic – and beyond.

Nicolò will be presenting Lybra’s Assistant RMS to hotels on the first day of the event, December 1, between 3-6pm CET. Register, for free, and find out more via LinkedIn:


We look forward to seeing all of you at the events!

If you have any questions about any of the events or if you would like to learn more about Lybra and our Assistant RMS, please visit or contact Erik Muñoz, Chief Commercial Officer, at

Lybra DemoDay: Will you be there?


Join us on Oct. 7 at 15:00 CET for Lybra’s DemoDay! The key to hotels’ COVID-19 recovery is Big Data & DemoDay will demonstrate how your property can use data to embrace the future of revenue management.

Through the demo of Lybra’s Assistant, the most comprehensive RMS on the market, you’ll see:

1. How many searches are being made for your destination?
2. What are potential guests looking for?
3. At what price?

You’ll learn how this data will help your property survive – and, even thrive! – during the ongoing pandemic. 🎯

Register for DemoDay today!

NOTE: This will be an Italian-language event. 🇮🇹

Lybra & HS LATAM Announce New Travel Tech APAC Online Conference, September 21-25, 2020


Rome, Italy – September 16, 2020 – Lybra – developer of the Assistant, the most advanced, machine learning, demand-centric revenue management system (RMS) available on the market, and HS LATAM – developer of state-of-the-art online distribution and competitor analysis solutions – is proud to announce the upcoming Travel Tech APAC Online Conference, taking place September 21-25, 2020. The Travel Tech APAC conference will feature expert speakers from top travel technology companies, including Lybra, Amadeus, SiteMinder, ReviewPro, eRevMax and many others.

The Travel Tech APAC conference was created to bring focus to the importance of operational technology to support hotels’ success – especially in a down market, as we are currently experiencing, due to the ongoing COVID-19 pandemic. The conferences were designed to bring together international travel technology companies and hoteliers from around the world for online networking opportunities. Finally, the Travel Tech APAC conference aims to create a forum for discussion and sharing of expertise from top travel technology experts to hoteliers, who are struggling to survive the effects of the ongoing Coronavirus pandemic.

“There are benefits for hotels in investing in operational technology today, to establish a strong foundation for a better financial future,” said Vinicius Geraldo, CEO of HS LATAM and Founder of Travel Tech. “Today, hoteliers are facing brand-new, never-before-seen market conditions and all types of operational technologies – be it revenue management, property management, channel management, rate shopping, etc. – are must-haves for hotels to maintain a competitive advantage today and into the future, no matter how the pandemic affects demand.”

“Because demand is at an all-time low, revenue management is an especially challenging part of operations for hoteliers who aren’t using technology to make pricing decisions,” said Fulvio Giannetti, CEO of Lybra and one of the expert speakers on Day 1 of the conference, which focuses on optimizing revenue. “Even for hoteliers already using an RMS, the unprecedented lack of demand makes all historical data useless and, unfortunately, the majority of traditional RMS rely predominantly on historical data to predict room rates. That means that traditional revenue management strategies and technologies have become obsolete and so, hoteliers need to prepare for the challenging, highly competitive ‘new normal’ of the post-pandemic travel industry.”

The conference is organized with one panel presentation on a specific topic, each day of the conference. Sessions include:

SEPTEMBER 21, 2020: New Tools & Trends for Hotel Revenue & Distribution Optimization

SEPTEMBER 22, 2020: Tech Trends + Innovations for Hotels – The Future of Travel & the Role of Technology

SEPTEMBER 23, 2020: Online Sales Trends for the Coming Years – Hotel Marketing

SEPTEMBER 24, 2020: Automation vs. Human Touch: The Impact on Operations & Customer Experience

SEPTEMBER 25, 2020: Digital Marketing Trends to Increase Revenue & Reservations

Full details and registration links for each session are available on the Travel Tech APAC website:

All hotels and/or travel technology companies are invited to attend the Travel Tech APAC Online Conference, from September 21-25, 2020, to learn more about the benefits of investing in technology now, to establish a foundation for a stronger financial future. Register today at, as spots are limited.  

To learn more about the upcoming Travel Tech APAC conference, to obtain a media pass or for an interview with the event organizers – Lybra and HS LATAM, please contact Jennifer Nagy at any time: or +1.786.420.1160.

Lybra will support and sponsor HS LATAM in organizing other regional Travel Tech conferences in the coming months, including Travel Tech LATAM from October 19-23, 2020, and Travel Tech EMEA on November 23, 2020. To find out more about these conferences, please contact Vinicius Geraldo, CEO of HS LATAM and Founder of Travel Tech, at


About Travel Tech

The Travel Tech series of online conferences will bring together companies with national and international renown in the hospitality, travel and tourism industries to address and dissect technology-related subjects within the global hospitality industry.

Travel Tech APAC is from September 21-25, 2020. Travel Tech LATAM is from October 19-23, 2020. Travel Tech EMEA is on November 23, 2020. Find out more and register for the upcoming Travel Tech APAC at

Are you attending The Virtual AI Summit on September 2-3?

AI Summit 2020 Banner

Come meet the Lybra team at The Virtual AI Summit 2020, taking place tomorrow (Sept. 2) and Sept. 3, 2020. 

Lybra’s CEO & Data Scientist, Fulvio Giannetti, and Chief Commercial Officer, Erik Muñoz, will be manning our virtual booth at the event – and will be ready to introduce you to Lybra’s Assistant RMS, an innovative, machine learning RMS, which was designed to improve the quality of hoteliers’ lives, by simplifying and automating revenue management operations to skyrocket their property’s bookings and revenue – even in times of decreased demand, like the current COVID-19 pandemic.

First, register for The Virtual AI Summit 2020 here.

Once you’ve registered, visit Lybra’s virtual booth to find out more about our company and our Assistant RMS. or to book a virtual appointment with our team. Through the virtual booth, you can also send messages directly to Fulvio and/or Erik, and discover some of our most effective revenue management tips (Hint: AI is a very important part of how the Assistant RMS will help your hotel survive – and even thrive! – during the ongoing COVID-19 crisis, or other times of unprecedented low demand!).

If you have any questions about the event or if you’d like to learn more about Lybra and the Assistant RMS before/after the show, please contact Erik Muñoz directly at

Hotel Meeting | 26-28 May

This wednesday our CBDO Kris Glabinski will be presenting on the first and the biggest Polish online hotelier conference, where 800+ hoteliers will attend.
The subject is sensitive. So many suggestions come from all vendors, consultants, yet the situation after covid is still unknown.

read more…

FITUR Madrid 2020

FITUR is one of the most important events for tourism professionals globally and the leading trade fair for European and Latin American markets.

read more…

Contact us for a quote or Book a Demo

Where We Are:


Lybra.Tech Srl P.I. & C.F:13739211004 Via Marsala 29h – Rome, Italy Phone: +39 06 5655 6932 email: