The new tool for data driven destination management
A unique tool based on Big Data that helps destinations, DMOs tourism boards and associations to know in advance future tourist demand.
Unique destination data from Travel Data Lake, the largest data hub on tourism in Italy
Lybra Destination’s main data source is the Travel Data Lake, an innovative project that centralizes all forecast data from the Zucchetti Group Booking Engines.
Every day the data of millions of daily searches in real-time are collected and analyzed, thanks to which it is possible to have a statistically relevant overview on the future demand of tourists and extrapolate valuable information on the profile of travelers.
Main Features
Analyze tourism demand and predict future tourist flows
Thanks to real-time data, it analyzes tourist demand and predicts future tourist flows, in order to know market trends and peak periods well in advance
Optimize your destination marketing expenses
Identify the most successful marketing activities and use the information to allocate marketing resources more effectively, so as to maximize the effectiveness of destination promotion and communication planning.
Improve the tourism demand forecast and identify destination strengths and weaknesses
Identify trends in tourism demand and identify the strengths and weaknesses of the destination, so that land-use planning changes can be made and the tourism offer improved.
Profiling tourists and stimulating travel market segments
The software collects information about tourists, such as nationality of origin, travel segment and preferences, to create traveler profiles and identify the most promising market segments. This allows you to tailor your destination promotion to reach the traveler groups most likely to be interested.
Check the progress of each destination management/marketing activity in real time
The software allows real-time monitoring of the impact of marketing and destination management activities, providing data on how activities are attracting tourism demand
Compare your destination's performance with that of competing destinations
Compare the performance of the destination with that of its competitors and to identify areas where the destination can improve to increase competitiveness in the tourism market.
The importance of a data-driven strategy
In an increasingly competitive tourism industry, Destination Marketing Organizations (DMOs), public organizations and tourist destinations are constantly on the lookout for more precise and proactive strategies to attract and accommodate tourists. One critical approach is to leverage data, specifically the integration of data-driven strategies into their operational and marketing frameworks. The use of data not only enables these entities to understand past trends and present conditions but, more crucially, allows them to predict future demand. In this context, the Zucchetti Travel Data Lake and its previsional big data capabilities come to the fore.
Understanding Data-Driven Strategy
A data-driven strategy essentially involves harnessing a wealth of data, analyzing it for actionable insights, and using these insights to drive strategic decisions. In tourism, data can provide invaluable information about tourists’ behaviors, preferences, spending habits, and travel patterns. This allows stakeholders to target marketing efforts, optimize resources, and enhance overall tourist experiences.
The shift towards a data-driven strategy is more than just a trend – it’s a fundamental shift in how tourism entities operate and interact with travelers. In the absence of reliable data, DMOs, tour operators, and tourist destinations risk making ill-informed decisions that could compromise their competitive advantage and economic sustainability.
News & Events
New Year’s Eve 2023: the most desired destinations for tourists from around the world
What better way to end the year than by travelling? While tradition dictates that Christmas should be spent with the family, New Year's Eve is an entirely different occasion. Festivities, music, fireworks and glitter are the watchwords for the holiday that for many...
The Japanese return to travel: strong demand for travel but little for Europe
After more than two years of standstill, we can finally say that Japan's outgoing travel market is back on track: the sharp recovery in recent months has finally marked a change of course and it is now clear that tourist demand has restarted. The recovery has actually...
Spain: how are tourists reacting to inflation?
By now it seems almost as if someone is enjoying giving us a hard time: European tourism is at the mercy of a sea that is still rough and despite the good results of the summer season, everyone is looking with concern at the black clouds on the horizon.The Ukrainian...
