Founded in 2016, Lybra Tech is an Italian SaaS company, offering the Assistant RMS, an innovative, machine learning revenue management system (RMS) for the global hospitality industry.

In May 2020, Lybra was acquired by Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors. The Zucchetti Hospitality division is one of the largest hospitality industry software companies worldwide, with hundreds of their subsidiaries’ hospitality technology solutions, being used by thousands of hotel clients around the globe.

Within the Zucchetti technology ecosystem, Lybra is the only RMS that enables the optimization of prices using real-time travel forecasts, because of the wealth of international market and demand data – compiled by all the global hospitality technology companies owned by Zucchetti Hospitality – which is now integrated into the Assistant RMS.