Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I. 

Putting the brakes on Spanish travel: the ups, the downs & the controversy in the EU

In the past few weeks, Spain has been the center of attention in the travel industry because it seems to be the only destination to have discovered the road to recovery; the market has been particularly active, tour operators spoke of a boom in bookings and airlines announced, day-after-day, the strengthening of connections to seaside destinations.


Our analysis is able to confirm the substantial increase in the interest of tourism to Spain, at first with discreet growth rates – at an average daily increase of 1.5% – and gradually increasing to 4.5% daily, demonstrating a trend that for many, signaled the re-start of the Spanish tourism industry.

In recent days, however, we have witnessed a substantial change of course: a slowdown that has led Spain to lose the progress made in the last period; in the past 14 days, the curve of flight searches has again collapsed, with a contraction of 11.8% (compared with the previous 14 days). In fact, throughout the last week, Spain has lost about twenty thousand searches per day; excluding the cyclical increase of the weekend, travelers have abruptly interrupted a trend that had been developing for about a month.



Undoubtedly, this substantial decrease in searches is due to the closure policies enacted by the main countries who are interested in travel to Spain, which obviously has discouraged travelers.


First and foremost, the United Kingdom: after the unexpected boom in bookings that began with the announcement of the easing plan, it has had to tighten restrictions once again, banning foreign travel except for essential reasons. The Brits have had to give up spending the Easter vacations on the Spanish coast and, within a few days, flight searches have returned to a minimum. If in the most “active” period there were an average of 120 thousand English people searching for flights to Spain, today there are about 33 thousand flight searches.


The same applies to Germany: after the German health authorities removed certain regions of Spain from their list of risk zones, the German market began to grow at an average increase of 27% per day, rising from an average of 48 thousand searches per day, to 130 thousand per day. Unfortunately, due to the controversy surrounding security and the worsening of the German COVID situation, the German government recently announced a temporary ban on travel abroad: of course, demand immediately collapsed, dropping to an average of 30 thousand flight searches per day.

The high number of tourists who wanted to spend their Easter vacation in Spanish resorts has raised strong criticism, not only with regard to the risk of contagion but also with respect to a paradoxical situation that has been created in the peninsula: according to the current rules for mobility, Spanish residents cannot move between neighboring regions (even for those in regions with a low rate of infection) but they can, instead, go abroad – and European tourists can reach Spanish resorts. The incongruity is justified by the fact that the council of regional health authorities has decided to close the administrative borders of all autonomous regions (except the Canary and Balearic Islands), while the Spanish government has decided to keep the national borders open. The chaos caused by this situation led the European Union to intervene, asking Spain for a consistency of restrictions on domestic and international travel at Easter (


There are many countries in the same situation: in Italy, for example, travel between internal regions is forbidden, but in recent days the Ministry of Foreign Affairs has announced that travel abroad is still possible, even from regions with a high rate of contagion.

Before the issuance of the temporary ban, in Germany, it was possible to travel abroad and in some cases without the need of PCR test or quarantine on return, while German hotels are compulsorily closed until April 18, 2021.

As well as in France: in the 16 “reinforced surveillance” departments, residents cannot leave their department but can choose to travel to some European and non-European countries.





About Destination

Destination is a market intelligence project created by Lybra – developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market – to share real-time, region-specific statistics, information and trends in the world of tourism. 

Every day, Lybra analyzes millions of datasets – data collected from thousands of hotels’ PMS and flight search data from a leading metasearch booking engine – to help hoteliers “look ahead to better understand the present;” in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue. 

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country/region and analyze how the region’s travel news has impacted tourist demand. Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday. 

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Lybra Destination powered by Zucchetti Travel Data Lake

The Travel Data Lake of the Zucchetti Group collects and manages millions of accommodation searches every day. Thanks to these, it is possible to have a statistically significant overview of future tourist demand and extract valuable information on the profile of travelers. The system anonymously collects the stay searches made by travelers through the CRS of the Zucchetti group, providing an accurate forecast of hotel demand (period, destination, length of stay, etc.). Zucchetti is the largest Italian software house: with over 40 years of experience, in 2021 it has more than 700,000 customers, revenues of over 1.3 billion euros, and a group of over 8,000 people. Thanks to its Hospitality division, which supplies digital tools to over 50% of the accommodation facilities in Italy, in 2020 Zucchetti developed the Travel Data Lake, the largest predictive hub in Italy, with the aim of centralizing the forecast data from the group’s Booking Engine.

The data is processed by Destination, the market intelligence platform of Lybra Tech, a company of the Zucchetti Group specialized in tourism technologies and data analysis. Lybra Destination is a multi-source dashboard that helps Decision Makers leverage the potential of future data: it is the only tool capable of managing all the data in the territory by simultaneously analyzing multiple sources. By harnessing the power of AI and machine learning, Lybra Destination helps tourist destinations guide the decision-making process and monitor the impact of their promotional activities.

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