by Lybra Team | Aug 2, 2023 | Hotel Management
In the intricate and highly competitive world of the hospitality industry, finding a way to stand out amongst a sea of competitors can be a daunting task. Despite this challenge, the rewards that stem from implementing a successful brand strategy are invaluable....
by Lybra Team | Mar 27, 2023 | Hotel Management
What is Offer Segmentation in the Hotel Industry? Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions to different customer segments based on their preferences, behaviors, and demographics. By dividing their customer base...