In today’s fast-paced digital world, the competition in the hotel industry is fiercer than ever. Guests have an abundance of choices, and the smallest factors can sway their decision in favor of one hotel over another. In this context, understanding and...
Hotel reputation and revenue: a very strong bond The hospitality industry has long recognized the importance of reputation management, and for good reason. In today’s digital age, customers can easily share their experiences with others through online review...