The hospitality industry has experienced significant transformations in recent years, particularly in the way hotel bookings are made. Online travel agencies (OTAs) have gained popularity as a primary channel for booking hotel rooms, while direct bookings continue to...
In today’s highly competitive hospitality industry, hoteliers must be strategic about their pricing to attract guests and generate revenue. One crucial concept that hotel owners and revenue managers should understand is rate parity. This article will delve into...