Hotel reputation and revenue: a very strong bond The hospitality industry has long recognized the importance of reputation management, and for good reason. In today’s digital age, customers can easily share their experiences with others through online review...
According to the Revenue Management Report generated by Skift in 2019, only about 30% of all hotels use some sophisticated solution for Revenue Management. Assuming the market of 187K properties, this means all Revenue Management Systems in the world, since 40 years,...
Successful hotel managers are constantly looking for ways to increase their revenue-generating potential. Data is now readily available to track and analyse market demand and identify market segments. Revenue management assistants do an excellent job of monitoring...