The Next: the Future of Retail is Data-Driven
From the combination of Global Blue's historical data and Lybra Tech's predictive data comes The Next, the report designed to grow your business.

We answer your Questions
The Next is an observatory that combines predictive and consolidated data to assess Tax Free Shopping performance, benchmark it against the reference market, and forecast the arrival of international tourists.
What is the purpose of The Next?
The Next is a tool that enables brands to make data-driven business decisions. Through the observatory, brands can analyze future tourism demand and the trends in Tax Free Shopping, gaining insights to make informed, data-driven choices for their business.
Who is The Next for?
The Next is designed for all brands looking to leverage innovative technologies to gain a competitive edge.
The Next
Key Information for Your Success
Global Blue’s Historical Data
Lybra Tech’s Predictive Data
Here are the main benefits of the Quarterly Report for your business:
Growth Forecasts
With insights into incoming flows, you can anticipate future demand and identify your company’s growth potential.
Competitive advantage
Identifying areas for improvement through market benchmarking allows you to stand out from the competition and enhance your offerings.
Training and development
The Quarterly Report enables you to better train your sales staff to welcome arriving nationalities, thereby enhancing the customer experience.
In-store product/offering
With the Quarterly Report, you can anticipate product mixes and sizes aligned with your customers’ needs, improving your in-store offerings.
Marketing activities
The Quarterly Report helps optimize your marketing investments and planning, providing essential information to create targeted marketing and communication content for incoming nationalities, thereby improving your audience engagement.
The Value of Partnership
Global Blue and Lybra Tech, together for a Data-Driven present.


Leader in Tax Free Shopping services and expert in non-EU tourist flows. A strategic partner for developing retail strategies.
Specialized in technology and data analysis for the tourism sector. Together with Zucchetti, it has developed the Travel Data Lake: the largest predictive hub for tourist flows in Italy.

Leader in Tax Free Shopping services and expert in non-EU tourist flows. A strategic partner for developing retail strategies.

Specialized in technology and data analysis for the tourism sector. Together with Zucchetti, it has developed the Travel Data Lake: the largest predictive hub for tourist flows in Italy.
Get in touch.
The Next: the Report that grows your Business

