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Lybra Resources

Here you will discover the latest news success stories press coverage insights interviews and other valuable resources.

Hotel Management

Debunking the Myth: Why Raising Prices in High-Demand Periods Isn’t Exploitation but Smart Revenue Management

A common myth in hotel revenue management is the belief that increasing prices during periods…
Success stories

Hotel Amicizia Rimini – Success Story

Family-Run Comfort and Warm Hospitality in the Heart of RiminiLocated in the heart of Rimini, Hotel…
News

Lybra Tech Partners with Afixis Hospitality to Elevate Revenue Management for Greek Hoteliers

We are thrilled to announce our new partnership with Afixis Hospitality, a leading hotel management company…
News
Lybra Assistant RMS Now Integrated with Noray PMS: Elevating Hotel Revenue Management
Hotel Management
Debunking the Myth: Low Prices Guarantee High Occupancy in Hotel Revenue Management
Lybra Assistant RMS - Booking Designer PMS integration
Hotel Management
Announcing the Integration of Lybra Assistant RMS with Booking Designer PMS
immagine uffici di booking.com
Hotel Management
Booking.com: The Gatekeeper of Online Reservations
Success stories
Grand Hotel Des Palmes – Success Story
hotelogix pms - assistant rms integration
Hotel Management
Enhancing Revenue Management: Lybra Assistant RMS and Hotelogix PMS Integration
search for hotel rates
Hotel Management
Debunking the Myth: Revenue Management Is Only About Room Rates
Lybra Assistant - HotelKey integration
News
Lybra Assistant RMS Now Integrated with HotelKey PMS!
Success stories
Grand Hotel Parker’s – Success Story
Lybra Tech - Opensmjle partnership
Hotel Management
Lybra Tech Establishes Partnership with Opensmjle
Lybra Tech-One Soft Hospitality
Hotel Management
Lybra Tech and One Soft Hospitality Forge Reseller Partnership Focused on Scandinavian and Irish Hospitality Markets
true of false myths of revenue management
Hotel Management
True or False: Debunking Myths in Hotel Revenue Management
Lybra Assistant RMS - HFocused PMS integration
Hotel Management
Unlocking New Opportunities in Revenue Management: Lybra Assistant RMS & HFocused PMS Integration
Artificial Intelligence in Hospitality
Hotel Management
The Future of Hospitality: How AI Will Shape the Hotel Experience
Lybra Assistant RMS - GuestPro Integration
News
Streamlining Hotel Operations: Announcing the Integration of Lybra RMS and GuestPro for Superior Revenue Management
Americans Traveling in 2023: Passion for Mexico, but the East Is Thriving
Flight searches of US travelers
Americans Traveling in 2023: Passion for Mexico, but the East Is ThrivingDestination Insights

Americans Traveling in 2023: Passion for Mexico, but the East Is Thriving

That the American market has become one of the most active of 2023 is now…
June 22, 2023
Turkey Recovers After Earthquake: Tourist Demand Surpasses Beginning-of-Year Volumes
tourism in turkey
Turkey Recovers After Earthquake: Tourist Demand Surpasses Beginning-of-Year VolumesDestination Insights

Turkey Recovers After Earthquake: Tourist Demand Surpasses Beginning-of-Year Volumes

Turkey suffered a severe blow on February 6th when a series of earthquakes greatly impacted…
May 9, 2023
UK market threatened by new tax on tourists: Costa del Sol protests
UK market threatened by new tax on tourists: Costa del Sol protests
UK market threatened by new tax on tourists: Costa del Sol protestsDestination InsightsNews

UK market threatened by new tax on tourists: Costa del Sol protests

This is it, from November 2023 the ETIAS program will finally start: after months and…
March 9, 2023
Where will the Chinese wave break?
The reopening of the Chinese travel market
Where will the Chinese wave break?Destination InsightsNews

Where will the Chinese wave break?

One of the most anticipated news of world tourism: after months of tensions and (unexpected)…
January 13, 2023
New Year’s Eve 2023: the most desired destinations for tourists from around the world
New Year's Eve 2023: the most desired destinations for tourists from around the world
New Year’s Eve 2023: the most desired destinations for tourists from around the worldDestination InsightsNews

New Year’s Eve 2023: the most desired destinations for tourists from around the world

What better way to end the year than by travelling? While tradition dictates that Christmas…
December 20, 2022
The Japanese return to travel: strong demand for travel but little for Europe
Japanese travel demand trends
The Japanese return to travel: strong demand for travel but little for EuropeDestination InsightsNews

The Japanese return to travel: strong demand for travel but little for Europe

After more than two years of standstill, we can finally say that Japan's outgoing travel…
November 10, 2022
Spain: how are tourists reacting to inflation?
Spain travel trends
Spain: how are tourists reacting to inflation?Destination InsightsNews

Spain: how are tourists reacting to inflation?

By now it seems almost as if someone is enjoying giving us a hard time:…
November 4, 2022
The great Jewish holiday season begins: Europe is a favorite destination, incoming tourism is threatened by internal tensions
Flight searches from Israel to European countries
The great Jewish holiday season begins: Europe is a favorite destination, incoming tourism is threatened by internal tensionsDestination InsightsNews

The great Jewish holiday season begins: Europe is a favorite destination, incoming tourism is threatened by internal tensions

The Jewish holidays have just begun! What for Jews around the world is the most…
September 30, 2022
Airports in chaos: how worried are tourists?
Airports in chaos: how worried are tourists?Destination InsightsNews

Airports in chaos: how worried are tourists?

The chaos in airports seems to have fallen like a tile on heads of holidaymakers,…
July 25, 2022
Debunking the Myth: Why Raising Prices in High-Demand Periods Isn’t Exploitation but Smart Revenue Management
Debunking the Myth: Why Raising Prices in High-Demand Periods Isn’t Exploitation but Smart Revenue ManagementHotel Management

Debunking the Myth: Why Raising Prices in High-Demand Periods Isn’t Exploitation but Smart Revenue Management

A common myth in hotel revenue management is the belief that increasing prices during periods…
November 14, 2024
Debunking the Myth: Low Prices Guarantee High Occupancy in Hotel Revenue Management
Debunking the Myth: Low Prices Guarantee High Occupancy in Hotel Revenue ManagementHotel Management

Debunking the Myth: Low Prices Guarantee High Occupancy in Hotel Revenue Management

In the dynamic world of hotel revenue management, misconceptions abound. One of the most pervasive…
September 13, 2024
Announcing the Integration of Lybra Assistant RMS with Booking Designer PMS
Lybra Assistant RMS - Booking Designer PMS integration
Announcing the Integration of Lybra Assistant RMS with Booking Designer PMSHotel ManagementNews

Announcing the Integration of Lybra Assistant RMS with Booking Designer PMS

We are excited to announce the successful two-way integration of Lybra Assistant RMS with Booking…
August 7, 2024
Booking.com: The Gatekeeper of Online Reservations
immagine uffici di booking.com
Booking.com: The Gatekeeper of Online ReservationsHotel Management

Booking.com: The Gatekeeper of Online Reservations

In the context of online booking, the term "gatekeeper" refers to a figure or entity…
July 19, 2024
Enhancing Revenue Management: Lybra Assistant RMS and Hotelogix PMS Integration
hotelogix pms - assistant rms integration
Enhancing Revenue Management: Lybra Assistant RMS and Hotelogix PMS IntegrationHotel Management

Enhancing Revenue Management: Lybra Assistant RMS and Hotelogix PMS Integration

We are excited to announce the successful two-way integration of our Lybra Assistant RMS with…
July 9, 2024
Debunking the Myth: Revenue Management Is Only About Room Rates
search for hotel rates
Debunking the Myth: Revenue Management Is Only About Room RatesHotel Management

Debunking the Myth: Revenue Management Is Only About Room Rates

In the intricate and dynamic world of the hotel industry, misconceptions can often lead to…
July 5, 2024
Lybra Tech Establishes Partnership with Opensmjle
Lybra Tech - Opensmjle partnership
Lybra Tech Establishes Partnership with OpensmjleHotel ManagementNews

Lybra Tech Establishes Partnership with Opensmjle

We are delighted to announce our new strategic partnership with Opensmjle, a leading digital marketing…
May 3, 2024
Lybra Tech and One Soft Hospitality Forge Reseller Partnership Focused on Scandinavian and Irish Hospitality Markets
Lybra Tech-One Soft Hospitality
Lybra Tech and One Soft Hospitality Forge Reseller Partnership Focused on Scandinavian and Irish Hospitality MarketsHotel ManagementNews

Lybra Tech and One Soft Hospitality Forge Reseller Partnership Focused on Scandinavian and Irish Hospitality Markets

We are thrilled to announce a reseller partnership between Lybra Tech and One Soft Hospitality,…
April 24, 2024
True or False: Debunking Myths in Hotel Revenue Management
true of false myths of revenue management
True or False: Debunking Myths in Hotel Revenue ManagementHotel Management

True or False: Debunking Myths in Hotel Revenue Management

Hotel revenue management is surrounded by myths, from the idea that it only concerns room…
April 18, 2024
Destination Insights

Tourism in Greece: it’s time to think about the low season

The summer season of 2022 will perhaps be the closest to a normal situation in…
Destination Insights

UK&US tourist: everyone wants them, but where do they want to go?

Everyone wants them and everyone is looking for them: the hunger for tourists gripping the…
Destination Insights

Post-Covid Tourism Demand in the Arabian Peninsula

Jeddah, Dubai and Bahrain are the most popular tourist destinations on the Arabian Peninsula; these…
News
Fulvio Giannetti, CEO and co-founder of Lybra, to tell us about the importance of revenue management systems
Welcome On Board Biohotel Hermitage
News
Welcome On Board Biohotel Hermitage
Destination Insights
Airports in chaos: how worried are tourists?
News
LYBRAry – This week in hospitality news….
maximising hotel profit
News
Hotel Revenue Management: Tips to Maximize Profit
News
How Revenue Management can reshape for #tomorrow’s logic?
News
LYBRAry: Hospitality News – Week of February 1, 2021
hotel kpis
News
Top Hotel Revenue Management KPIS you must focus on to increase profitability of your hotel
Integration with ACIGRUP PMS
News
New Partnership with ACIGRUP PMS
Destination Insights
Interest in travel to Andalusia grows, despite COVID-related hurdles in foreign markets
News
The impact of Coronavirus on Italian tourism
Lybra Tech - Bocco Group Partnership
News
Lybra Tech Partners with Bocco Group to Propel Swiss Market Development for Lybra Assistant RMS
News
Interview with Revenue Hub: Our CEO, Fulvio Giannetti, introduces Lybra & explains what differentiates our Assistant RMS
Lybra Assistant RMS - Booking Designer PMS integration
Hotel Management
Announcing the Integration of Lybra Assistant RMS with Booking Designer PMS
Destination Insights
Spanish Hotspots Experience Fluctuations in Travel Demand as Autumn Progresses

We help grow the business of Hotels, Tourism Destinations and Companies through Big Data-based technology solutions

Lybra Tech, part of the Zucchetti Group, develops advanced big data solutions designed for hotels, tourist destinations, and brands seeking to make smarter, data-driven decisions.
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The tool for Data driven Destination management

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Lybra Assistant

RMS – Revenue Management System

Lybra Destination

The tool for Data driven destination management

Lybra Business

The Software for Data driven Companies

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© 2025 Lybra Tech SRL
Via Avignone 8 – 00144 Rome, Italy
VAT Number 13739211004
Share capital € 1.691,52
Rome Company Register REA registration number
RM-149776
Special section START UP INNOVATIVE