Use data to improve your business
From the exclusive data of the Zucchetti Group a new technology based on Big Data
Unique data from Travel Data Lake, the largest data hub on tourism in Italy
The Travel Data Lake is an innovative project that centralizes the forecast data coming from the Booking Engine of the Zucchetti Group, which provides technological solutions to over 50% of the accommodation facilities in Italy.
The Travel Data Lake collects data from millions of daily searches in real-time and is able to provide a statistically relevant overview of future tourist demand based on nationality, average stay and demand segments.
Main features
Analyze the demand and predict future flows
Profiling tourists and stimulating market segments
Optimize your marketing expenses
Check the progress of each activity in real time
Improve the forecast and identify strengths and weaknesses
Compare your performance with that of your competitors
News
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What is Offer Segmentation in the Hotel Industry? Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions...
Price Elasticity in the Hotel Industry: Affecting Factors and Tools for Forecasting and Management
Introduction to price elasticity in the hotel industry Price elasticity is an essential KPI for any business, and the hotel industry is no...
UK market threatened by new tax on tourists: Costa del Sol protests
This is it, from November 2023 the ETIAS program will finally start: after months and months of postponement, the European Commission has finally...
