The new tool for smart destinations
A unique tool based on Big Data that helps destinations, DMOs and associations to know in advance the future demand.
Unique data from Travel Data Lake, the largest data hub on tourism in Italy
Lybra Destination’s main data source is the Travel Data Lake, an innovative project that centralizes all forecast data from the Zucchetti Group Booking Engines.
Every day the data of millions of daily searches in real-time are collected and analyzed, thanks to which it is possible to have a statistically relevant overview on the future demand of tourists and extrapolate valuable information on the profile of travelers.
Analyze the demand and predict future flows
Profiling tourists and stimulating market segments
Optimize your marketing expenses
Check the progress of each activity in real time
Improve the forecast and identify strengths and weaknesses
Compare your performance with that of your competitors