The new tool for smart destinations

A unique tool based on Big Data that helps destinations, DMOs and associations to know in advance the future demand.


Lybra Assistnt Revenue Management Software

Unique data from Travel Data Lake, the largest data hub on tourism in Italy

Lybra Destination’s main data source is the Travel Data Lake, an innovative project that centralizes all forecast data from the Zucchetti Group Booking Engines.

Every day the data of millions of daily searches in real-time are collected and analyzed, thanks to which it is possible to have a statistically relevant overview on the future demand of tourists and extrapolate valuable information on the profile of travelers.

Main features

Analyze the demand and predict future flows

Profiling tourists and stimulating market segments

Optimize your marketing expenses

Check the progress of each activity in real time

Improve the forecast and identify strengths and weaknesses

Compare your performance with that of your competitors


Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I.