The Power of Revenue Gap Analysis in Hotel Revenue Management: Spotlight on Lybra Assistant RMS
In the dynamic world of the hotel industry, optimizing revenue is a critical objective. This entails the continuous monitoring of various factors such as room rates, guest preferences, and booking channels. However, identifying potential missed opportunities or areas...
Hotel Direct Bookings vs. Hotel Bookings from OTAs: A Comprehensive Analysis of Pros and Cons for Hoteliers
The hospitality industry has experienced significant transformations in recent years, particularly in the way hotel bookings are made. Online travel agencies (OTAs) have gained popularity as a primary channel for booking hotel rooms, while direct bookings continue to...
A Guide to Peak, Middle-Season, and Off-Peak Pricing Strategies for Hotels
The hotel industry is characterized by continuous change and intense competition, making it imperative for hoteliers to develop a deep understanding of market dynamics and customer preferences. A well-defined pricing strategy is vital for the success of any hotel...
What Is Hotel Rate Parity and Why It Is Important
In today’s highly competitive hospitality industry, hoteliers must be strategic about their pricing to attract guests and generate revenue. One crucial concept that hotel owners and revenue managers should understand is rate parity. This article will delve into...
