Valbella Resort
Alpine Elegance and Warm Hospitality in the Heart of Switzerland
How Valbella Resort Reached New Heights with Lybra Assistant RMS
Challenges Faced by Valbella Resort
- Manual revenue management was too slow to react to market changes.
- Needed a better way to track competitors and optimize pricing.
- Aimed to increase occupancy and revenue while maintaining service quality.
Why Lybra Assistant Was the Solution
- Advanced analytics for data-driven decision-making.
- Autopilot function to quickly adapt pricing to market demand.
- Seamless integration with SimpleBooking for real-time rate updates.
- Excellent support and great value for money.
Results Achieved
- Exceeded budget targets by November.
- Increased revenue, even with moderate rate adjustments.
- Higher efficiency in revenue management operations.
- Returning guests responded positively to dynamic pricing.
Why did you decide to use a revenue management system? What are the factors that drove this decision?
At Valbella Resort, we recognized that manual revenue management was no longer sufficient to keep up with the increasing demands of a dynamic market. As Birgit Hirsch, Front & Back Office Manager, explains:
- Staff capacity: “A single person cannot react quickly enough to constant market changes.”
- Competitive monitoring: Keeping a close eye on competitors became essential to staying ahead.
- Occupancy and revenue growth: The goal was to maximize occupancy while simultaneously increasing revenue.
With these priorities in mind, implementing a high-performing Revenue Management System (RMS) was a strategic necessity for our resort.
Why did you choose Lybra Assistant RMS over another? What feature of Lybra Assistant did you like the most?
Among the many RMS options available, we chose Lybra Assistant for several key reasons:
- Advanced analytics capabilities: “We need solid data to make informed decisions.”
- Autopilot function: The ability to quickly adapt to market dynamics was a game-changer.
- Excellent support from both Lybra and the BOCCO Group: “The implementation was seamless, and the support has been outstanding.”
- Great value for money: The investment in Lybra Assistant has already proven highly beneficial.
How has Lybra Assistant changed the way you perform daily and strategic revenue management operations? What are the main benefits you have experienced in your work thanks to our RMS?
Since implementing Lybra Assistant RMS, we have experienced significant improvements in both daily operations and long-term revenue strategies:
- More precise market comparison: “We’ve never had such an accurate benchmark against the market before.”
- Long-term pricing strategies: The ability to set pricing up to a year in advance has allowed us to drive early bookings, something that was nearly impossible to manage manually.
- Seamless integration: The connection between Lybra Assistant (for pricing) and SimpleBooking ensures that our rates are always up to date and aligned with demand, greatly improving our booking efficiency.
What are the results you got thanks to working with our RMS? (in terms of kpi improvement or revenue increase)
The impact of Lybra Assistant RMS has been tangible and immediate:
- Budget exceeded: “We surpassed our annual budget target already by November.”
- Revenue growth: Even with “soft” price adjustments, revenue has increased significantly.
- Returning guests: Our loyal customers have responded positively to the dynamic pricing structure and continue to book with confidence.
Could you write a short testimonial about Lybra Assistant RMS?
“Lybra Assistant RMS saves us valuable time and adapts perfectly to our specific needs, even with our large number of room categories. This system has allowed us to work more efficiently and achieve greater success.” – Birgit Hirsch, Front & Back Office Manager, Valbella Resort
Why should other hotels choose Lybra Assistant RMS?
Our experience at Valbella Resort proves that Lybra Assistant RMS not only simplifies daily revenue management operations but also delivers tangible results. Hotels can optimize occupancy, boost revenue, and enhance efficiency—all while maintaining the highest service quality.
We are proud to be a reference hotel for Lybra Assistant RMS, and we encourage other hotels to take this step towards unlocking their full potential.
