What is Offer Segmentation in the Hotel Industry? Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions to different customer segments based on their preferences, behaviors, and demographics. By dividing their customer base...
Price Elasticity in the Hotel Industry: Affecting Factors and Tools for Forecasting and Management
Introduction to price elasticity in the hotel industry Price elasticity is an essential KPI for any business, and the hotel industry is no exception. It measures the responsiveness of demand for a product or service to changes in its price. In other words, it helps...
Lybra Assistant Revenue Management System is now integrated with Opera Cloud PMS
We're happy to announce that Lybra Assistant RMS is now integrated, with a 2-way integration, with Oracle Opera Cloud PMS. Here are the top advantages of this RMS-PMS 2-way integration: Pricing Optimization Our RMS can use historical and real-time data to analyze...
Lybra Tech at ITB Berlin Travel Trade Show 2023
Meet us at ITB Berlin, on March 7-9 2023 and discover Lybra Assistant RMS, our advanced hotel revenue management system!FInd us at Hall 8.1 Stand 130a.Schedule a free demo of Lybra Assistant RMS with our Chief Commercial Officer, Nicolò Rolle, by booking an available...
Why Effective Reputation Management Is Key To Increasing Hotel Revenue
Hotel reputation and revenue: a very strong bond The hospitality industry has long recognized the importance of reputation management, and for good reason. In today's digital age, customers can easily share their experiences with others through online review...
Lybra Tech at BTL, Lisbon Tourism Exchange 2023
Meet us at Lisbon Tourism Exchange, on March 1-5 2023, and discover Lybra Assistant RMS, our advanced hotel revenue management system! FInd us at Pavilion 03, Stand 3E15.Schedule a free demo of Lybra Assistant RMS with our Chief Commercial Officer, Nicolò Rolle, by...
Automation in the Hospitality Industry: Impact, Technologies, Challenges and Future Trends
Introduction What is automation? Automation refers to the use of technology to perform tasks and processes that were previously done by human beings. It is aimed at increasing efficiency and reducing the need for manual labor. How automation is used in the hospitality...
Lybra Tech at Hotel Revenue Forum 2023, Milan – Italy
Meet us at Hotel Revenue Forum on January 21, 2023 in Milan. Our CEO and Head of Data Science, Fulvio Giannetti, will be sharing his knowledge with attendees of the event and speaking about the following 2 topics: Take it or leave it? Emerging data in the pricing...
Indispensable Digital Tools That Are Necessary to Manage a Hotel Today
You run your hotel beautifully, crafting wonderful experiences for guests – whether they are joining you for business or pleasure. But in today's digital age, industries of all kinds are looking to the future and considering how they can use data to optimise and...
Demand Forecasting in Hotel Revenue Management: Key Success Factors You Need to Consider
Understanding hotel demand is a complex science, and it is based on the interplay of a range of different data sources. While this kind of forecasting can never be 100% certain, you can get a good idea of your projected demand by building as many of these sources into...