What is Offer Segmentation in the Hotel Industry? Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions to different customer segments based on their preferences, behaviors, and demographics. By dividing their customer base...
Introduction to price elasticity in the hotel industry Price elasticity is an essential KPI for any business, and the hotel industry is no exception. It measures the responsiveness of demand for a product or service to changes in its price. In other words, it helps...
We're happy to announce that Lybra Assistant RMS is now integrated, with a 2-way integration, with Oracle Opera Cloud PMS. Here are the top advantages of this RMS-PMS 2-way integration: Pricing Optimization Our RMS can use historical and real-time data to analyze...
Meet us at ITB Berlin, on March 7-9 2023 and discover Lybra Assistant RMS, our advanced hotel revenue management system!FInd us at Hall 8.1 Stand 130a.Schedule a free demo of Lybra Assistant RMS with our Chief Commercial Officer, Nicolò Rolle, by booking an available...
Hotel reputation and revenue: a very strong bond The hospitality industry has long recognized the importance of reputation management, and for good reason. In today's digital age, customers can easily share their experiences with others through online review...
Meet us at Lisbon Tourism Exchange, on March 1-5 2023, and discover Lybra Assistant RMS, our advanced hotel revenue management system! FInd us at Pavilion 03, Stand 3E15.Schedule a free demo of Lybra Assistant RMS with our Chief Commercial Officer, Nicolò Rolle, by...
Introduction What is automation? Automation refers to the use of technology to perform tasks and processes that were previously done by human beings. It is aimed at increasing efficiency and reducing the need for manual labor. How automation is used in the hospitality...
Meet us at Hotel Revenue Forum on January 21, 2023 in Milan. Our CEO and Head of Data Science, Fulvio Giannetti, will be sharing his knowledge with attendees of the event and speaking about the following 2 topics: Take it or leave it? Emerging data in the pricing...
You run your hotel beautifully, crafting wonderful experiences for guests – whether they are joining you for business or pleasure. But in today's digital age, industries of all kinds are looking to the future and considering how they can use data to optimise and...
Understanding hotel demand is a complex science, and it is based on the interplay of a range of different data sources. While this kind of forecasting can never be 100% certain, you can get a good idea of your projected demand by building as many of these sources into...
Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.
Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.
Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I.
