BOOK A DEMO

SUCCESS STORY

Grand Hotel Parkers

Monitoring pricing strategies of the competition, saving time spent on defining competitive room pricing and improving reservations sources mix to increase online direct bookings and bookings from OTAs

logo Summum

Grand Hotel Parker's - Naples

 

A 19th-century beautiful gem

Poised on a hill overlooking the Bay of Naples, Grand Hotel Parker’s is the city’s first and oldest luxury hotel. The elegant public rooms are adorned with original antiques, and bronze sculptures gleam under chandeliers. The hotel exudes an effortless and homelyambience. Guests are invited to enjoy the breathtaking full à la carte breakfast, the mouth-watering Mamma-style Neapolitan cuisine at the Bidder Terrace and the two Michelin-starred gastronomy at the hotel’s George restaurant. Head to the rooftop bar for a chilled negroni and watch the moon rise on the Bay of Naples.

Challenge

As demand fluctuates, making smarter and more impactful pricing and distribution decisions.

Solution

Saying goodbye to spreadsheets and saving time with highly accurate data, easily available from a single place.

Results

  • Overall KPI improvement
  • 30% RevPAR increase
  • 40% overall revenue increase
Déborah Mimouni

Interview With

Déborah Mimouni Revenue & Reservations Manager at Grand Hotel Parker’s – 5* L

Why did you decide to use a revenue management system? What are the factors that drove this decision?

 

Our decision to use an RMS (Revenue Management System) was driven by several factors. Firstly, an RMS provides the capability to effectively manage customer relationships by tracking interactions, managing leads and opportunities, and providing insights into customer behavior. This capability is crucial for enhancing the overall customer experience and improving customer satisfaction. Additionally, the implementation of Lybra Assistant offers various advantages such as the ability to make informed decisions about pricing, inventory management, and marketing through data analysis. This data-driven approach can significantly contribute to the optimization of revenue streams within the company.

Why did you choose Lybra Assistant RMS over another? What feature of Lybra Assistant did you like the most?

 

Lybra Assistant RMS is known for offering advanced services, including lead management, customer data analysis and sales opportunity management. It also stands out for its customisation capabilities and its intuitive user interface that makes it easy to learn and use the system.

How has Lybra Assistant changed the way you perform daily and strategic revenue management operations? What are the main benefits you have experienced in your work thanks to our RMS?

 

Lybra Assistant RMS has significantly improved our ability to manage day-to-day and strategic revenue management operations in an efficient and informed manner, leading to tangible benefits such as process automation, increased productivity and a better understanding of the market and revenue opportunities.

What are the results you got thanks to working with our RMS? (in terms of kpi improvement or revenue increase)

 

Thanks to Lybra Assistant RMS, we’ve achieved significant improvements in our key performance indicators, including an increase in RevPAR (Revenue per Available Room) by +30%, and an increase in overall revenue by 40% in one year.