Lybra Announces the Completion of an Integration Between Lybra’s Assistant RMS & MasterYield’s PMS

Rome, Italy – March 2, 2021 – Lybra, developer of the Assistant, the most complete, machine learning, demand-centric revenue management system (RMS), is proud to announce an integration with MasterYield’s award-winning PMS, a leading PMS solution that includes a smart-pricing tool, making it quicker and easier than ever for hotels with both solutions to increase their bookings and revenue – no matter how the pandemic affects demand – while also eliminating time-consuming manual data entry tasks.

Because of the new integration, MasterYield’s PMS reservations data will be integrated into Lybra’s Assistant, enabling the RMS to provide hotels with the most accurate real-time room rates. Unlike traditional RMS which rely primarily on historical data (in establishing room rates), Lybra’s Assistant RMS prioritizes market data, flight search data – which is a strong indicator of travel intent – and competitor data, enabling the RMS to accurately forecast the real-time travel demand that will be coming to a property’s destination, and offer the most accurate pricing recommendations possible, even with the depressed demand we are currently experiencing due to the ongoing pandemic.

“We are very pleased to partner with MasterYield, by integrating Lybra’s Assistant RMS into their innovative PMS,” said Nicolò Rolle, VP of Sales – Iberia & LATAM, at Lybra. “This partnership will enable Lybra to support many more Spanish hotels through these challenging times, by providing them with access to a revolutionary RMS that will optimize their pricing strategy and, through the new integration with MasterYield’s PMS, improve their operational processes and save them a significant amount of time – a huge plus when hotels are required to operate with smaller staff in order to stay open.”

Boris Heister, CFO & CoFounder of MasterYield said about this new partnership: “Although integration possibilities with so many applications out in the market and options are endless, we strive to provide our clients with additional services and Apps from third-parties that add functionalities to our PMS and broadens its possibilities. With this new integration with Lybra´s Assistant RMS, we continue integrating and connecting the best solutions and utilities, increasing and improving our PMS MasterYield features and performance, achieving an integrated platform.”

To learn more about the partnership, about Lybra or the company’s Assistant RMS, please contact Jennifer Nagy at any time: [email protected] or +1.786.420.1160.


About MasterYield

MasterYield is the result of an innovative approach, the result of a new concept within the application of new technologies and XML communication language, which in addition to our integration policy and technological partnerships, means that today we can state we are, possibly, the best INTEGRAL management tool for tourist accommodation.

MasterYield combines 30 years of Tourist Accommodation Management Software experience with the latest technologies in order to provide a high performance tool as well as intuitive and user-friendly.

Visit for more information.

About Lybra (Formerly Lybra.Tech)

Lybra is an Italian SaaS company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra’s Assistant RMS was designed to improve the quality of hoteliers’ lives, by simplifying and automating daily operations to skyrocket their property’s bookings and revenue – even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data – compiled by the global hospitality technology companies that are owned by The Zucchetti Group – that is now integrated into the company’s Assistant RMS through the brand-new module, LybraEYE. To learn more about Lybra, visit



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