Lybra is proud to announce a new integration with OTA Insight, a leading cloud-based data intelligence platform.

OTA Insight offers hoteliers a suite of solutions that provide valuable data to empower hoteliers to make smarter pricing and distribution decisions, including Rate Insight (rate shopping intelligence), Parity Insight (rate parity intelligence) and Revenue Insight (hotel business intelligence).

The integration of all of OTA Insight’s solutions with Lybra’s Assistant RMS, the most advanced machine learning, demand-centric solution available on the market, will give OTA Insight’s customers access to a complete, integrated revenue management solution, without any additional tech headaches.

As Lybra’s Assistant RMS prioritizes competition and market data in pricing calculations (over historical data, as traditional RMS do), this integration also makes it easier for OTA Insight’s customers to identify the most effective revenue management strategies – and proactive actions necessary to implement them – to boost bookings and revenue, no matter how the COVID-19 pandemic affects market demand.