Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I. 

Lybra.Tech’s Machine Learning, Demand-Centric RMS Obtained in Acquisition by The Zucchetti Group

Rome, Italy – June 4, 2020 – On May 13, 2020, The Zucchetti Group – the leading Italian software development company, with clients in 130+ countries – officially acquired Lybra.Tech – developer of advanced Artificial Intelligence-based, demand centric revenue management software for hotels. After the acquisition, Zucchetti is the majority shareholder, owning 51% of the company.

Lybra.Tech’s Intelligent Revenue Assistant (RMS) will integrate The Zucchetti Group’s global booking data (collected from the company’s hospitality subsidiaries around the world), giving hoteliers access to an unparalleled amount of market and demand data and maximizing the accuracy of the RMS’ room rate suggestions, in real-time – no matter how market demand changes – for all types and sizes of hotels, worldwide.

“We recognize the significant value that Lybra.Tech’s RMS offers to hotels, making this acquisition an important one for Zucchetti’s thriving hospitality technology division,” said Angelo Guaragni, Director of Zucchetti Hospitality. “We’re excited for the opportunity to nurture and support Lybra.Tech’s future growth and, through integration of our data into their RMS, contribute even more to the industry’s return to profitability.”

“The Zucchetti Group is an important player in the European and international hospitality technology market; in fact, it is one of the top suppliers of hospitality operational software in Europe and worldwide,” said Fulvio Giannetti, CEO of Lybra.Tech. “The company is also a hub for innovation, devoting more than 25% of the company’s workforce to developing new and game-changing technologies – a priority which we also value highly at Lybra.Tech. We are proud to join this industry-leading company and look forward to collaborating with the company’s innovative hospitality industry subsidiaries and partners to, jointly, give hoteliers everything that they need to become – and remain – profitable.”

To learn more about how Lybra.Tech’s Intelligent Revenue Assistant can help your property skyrocket your bookings and revenue – even during the COVID-19 pandemic, please contact us at [email protected]

Media Contact: Jennifer Nagy, [email protected] or +1.786.420.1160

About The Zucchetti Group

With more than 6.000 employees, a nationwide distribution network exceeding 1.650 Partners in Italy and 350 in over 50 countries in the world, and more than 600.000 customers, Zucchetti Group is one of the most important Italian companies in the IT sector in Europe. Zucchetti offers a range of products that is unmatched in Italy and Europe, allowing customers to gain major competitive advantages and to rely on a single partner for all their IT needs. Zucchetti designs Software and Hardware solutions and innovative services designed and developed to meet the specific needs of small, medium and large sized companies. For more information, please visit

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