Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I. 

LYBRAry – This week in hospitality news….

Here are the most relevant, interesting or engaging hospitality news articles that we read this week. Enjoy!

Key takeaways

  • Six weeks after COVID-19 vaccine distribution began in the U.S., more than 50% of U.S. adults expect to be fully vaccinated in the next six months.
  • As a result of the vaccine rollout, the percentage of U.S. adults feeling safe staying in a hotel and flying reach highest levels since April 2020 at 46% and 34%, respectively.
  • Of those already vaccinated, 70% feel safe staying in a hotel and 54% feel safe flying.
  • More than half (53%) of those already vaccinated are likely to spend more on travel in the next four weeks.

Read the rest of the report:



Data Science: The Paradigm Shift in Revenue Management


“What is a paradigm shift in revenue management?

I am often asked to explain what a paradigm shift is, as it relates to hospitality demand forecasting in revenue management and, as a data scientist, I have difficulty explaining the meaning in a simpler way.

Creating forecasts that are not (or minimally) based on historical data, but using forward-looking data, is a truly complex analysis exercise, especially in the tourism industry and in revenue management.

it’s important to know that, before Lybra’s Assistant RMS, no RMS provider has ever successfully included the data that we do in our algorithm, for many reasons, including the scarcity of future data and lack of scientific literature capable of providing adequate models.

The best way to explain this is to use a metaphor…”

Read the full article:




“It’s no secret that the COVID-19 pandemic has forced many changes across the hospitality sector, eliminating numerous time-honored traditions, and as such, the experience of visiting a hotel greatly differs from just a year ago. Customary practices like standing in line to check-in at the front desk or even dining in hotel restaurants have changed due to social distancing regulations, and now hotel organizations, big and small, are adjusting accordingly with new tools and processes to match the new normal.

Even before COVID-19, the travel and hospitality industry were on the cusp of transformation. Organizations were beginning to test smart technology to help improve the travel experience. But COVID-19 restrictions have unleashed the need for vast changes that includes automating such hotel processes as check-in, dining, guest amenities, cleaning – and even how hotels are marketing to guests…”

Read the rest of the article here:




The First Post-COVID Tourism Corridor



“Today, the entire tourism industry is hoping that vaccines will enable the recovery of the sector; unfortunately, even with the proposed vaccine passport (which would allow vaccinated citizens to travel without restrictions), all European countries are not satisfied with the safety of that plan. Some believe that the passport will become a source of discrimination that would, in fact, make the vaccine compulsory; alternatively, others – like Greek Prime Minister, Kyriakos Mitsotaki, who was the first to propose this measure – feel that the passports will be the only way to get the tourism industry started again. 

TREND. While the rest of Europe is in the midst of the debate, in early February, Israel and Greece reached a bilateral agreement for the creation of a tourist corridor; from April onwards, the mutual recognition of vaccination certificates will allow immunized people to travel freely between the two countries. The news was made public on February 3 and since that date, both countries have recorded an increase in interest from travellers: Greeks have begun to look for flights to Israel and vice versa, with an average growth rate higher than in days leading up to the announcement…”

Read the full article in English here:

Read the full article in Spanish here:



Travel Tech Announces First 2021 Virtual Conference: Travel Tech USA & Canada, from March 8-12, 2021

The event will provide North American hotels with technology-based educational resources & actionable strategic updates, designed to support their financial recovery



“…Travel Tech was founded as a passion project by HS LATAM – developer of state-of-the-art online distribution and competitor analysis solutions – at the beginning of the pandemic, to educate hotels about the importance of operational technology in supporting their current survival and, more importantly, to set hotels up for future success. Today, Travel Tech has partnered with other leading hospitality companies to expand the conference series globally and support even more hoteliers worldwide – including our first-ever North American event, on March 8-12, 2021, which will provide hoteliers in the US and Canada with region-specific educational resources and actionable strategies to move, more quickly, toward recovery…”

Lybra will be participating in Travel Tech USA & Canada, so register today to hear our hotel tech expert, Erik Muñoz speak. Register for free here:

Read more about the event here:


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