Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I. 

Spain: how are tourists reacting to inflation?

By now it seems almost as if someone is enjoying giving us a hard time: European tourism is at the mercy of a sea that is still rough and despite the good results of the summer season, everyone is looking with concern at the black clouds on the horizon.
The Ukrainian crisis has caught us off guard, too focused as we were on analysing the latest pandemic wave. But even if the outbreak of war didn’t have such an obvious direct impact, the indirect impacts will surely be more damaging. The tensions in Ukraine certainly haven’t stopped inbound tourism and haven’t even negatively affected flows in the summer months; but everything else (rising costs, inflation, insecurity) will undoubtedly have an impact on the desire and possibility to travel.
The coming months will be crucial in determining the reaction of tourists and estimating the real impact that this delicate situation will have on tourism. For this reason, we at Lybra are constantly analysing the performance of European countries in order to intercept all market feedback.

most popular destinations in spain


What emerges from our analysis, focused at forecast data about travel intentions, is that tourists have not had negative reactions. The chart on the cover, for example, shows travel demand over the last two years in terms of total searches for Spanish airports from January to October. You can immediately see that there was a slowdown in demand between July and August, similarly to what happened the previous year. On the other hand, as far as September and October are concerned, the growth rate of demand decreased, but only slightly. It went from an average daily +1.01% in 2021 to +0.52% in 2022.
The same, if not very similar, situation is repeated for Italy and Greece. During September-October 2022, demand for Italy grew at a rate of +0.3%; slightly less than it did in 2021 (i.e. +0.6%). Likewise for Greece, where demand last year was down for -0.3% and this year for -0.4%.
These are variations that are too small to define “changes”. Nothing is changing yet. Starting from this data it would not be possible to claim that there has been a brake in tourism, even if we are aware of the tensions dominating economy dynamics at the moment. Actually tourists do not seem to be frightened by the increase in costs, nor by the phenomenon of inflation: for now (maintaining a certain caution due to the particularity of the situation) tourists are reacting in a rather static way: demand is not growing but it is certainly not collapsing; on the contrary, it is very close to last year’s trends.

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Lybra Destination powered by Zucchetti Travel Data Lake

The Travel Data Lake of the Zucchetti Group collects and manages millions of accommodation searches every day. Thanks to these, it is possible to have a statistically significant overview of future tourist demand and extract valuable information on the profile of travelers. The system anonymously collects the stay searches made by travelers through the CRS of the Zucchetti group, providing an accurate forecast of hotel demand (period, destination, length of stay, etc.). Zucchetti is the largest Italian software house: with over 40 years of experience, in 2021 it has more than 700,000 customers, revenues of over 1.3 billion euros, and a group of over 8,000 people. Thanks to its Hospitality division, which supplies digital tools to over 50% of the accommodation facilities in Italy, in 2020 Zucchetti developed the Travel Data Lake, the largest predictive hub in Italy, with the aim of centralizing the forecast data from the group’s Booking Engine.

The data is processed by Destination, the market intelligence platform of Lybra Tech, a company of the Zucchetti Group specialized in tourism technologies and data analysis. Lybra Destination is a multi-source dashboard that helps Decision Makers leverage the potential of future data: it is the only tool capable of managing all the data in the territory by simultaneously analyzing multiple sources. By harnessing the power of AI and machine learning, Lybra Destination helps tourist destinations guide the decision-making process and monitor the impact of their promotional activities.

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