Assistant is a Revenue Management System designed to optimize strategy and sales for independent hotels, groups and hotel chains.

Destination was created to empower destinations to actively act on the future and move away from passive analysis of historical data.

Business enables the integration of real-time data on tourism in Italy into any dashboard or B.I. 

Spanish Tourism Report: Travel Intentions for Spain Drop, with Balearic Islands Most Affected

The demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for the third consecutive week; due to the worsening of the fourth wave of COVID, the Spanish government has been forced to reintroduce some restrictive measures.

Spain is experiencing a worrying health situation and this is creating a great deal of uncertainty in tourists: the increase in outbreaks due to the Delta variant – especially in densely populated tourist areas – and the reintroduction of curfew in some regions is negatively affecting travelers’ perception of Spain as a safe destination, and the travel industry is already feeling the effects of this change in perception.

The desire to travel to Spain has definitely decreased. In the last thirty days, searches for flights have decreased by 15.1%; in fact, there are approx. 3,870,000 fewer searches than were done in the previous thirty days.

Of course, the increase in infections and the spread of the Delta variant is a concern for all European countries, but Spain is suffering much more than its competitors; only Greece is recording a similar contraction in demand, but Greece’s travel demand stops at -11.3% (a decrease of 1,620,000 searches), which is still significantly less than Spain’s current contraction in demand. Italy is recording a much smaller contraction in demand (-4.8%, or 861,400 less searches), while Turkey is losing -1.5% in the last thirty days (a decrease of 173,400), with a worsening concentrated in the last two weeks.

Until now, Spain was the country that had had the most interest from travelers for the summer reopening; in May, travel intentions grew very consistently, with searches increasing by 78% compared to the previous month, and then a further increase of 19.4% in June. These figures are still very far below pre-COVID volumes, but Spanish tourism performance was promising.

The change began June 24, when tourists intending to reach the peninsula began to gradually decrease, first with an average daily rate of -0.6%, and has since worsened, in the last two weeks, to -1.2%, with approx. 1,300,000 searches less in the last 14 days.

Spanish tourism

The excitement of travelers gradually began to decrease when the spread of the Delta variant sparked tourists’ fears and collapsed when the health situation in well-known tourist destinations – such as the Balearic Islands and the Canary Islands – began to deteriorate. In fact, the Balearic Islands had the most significant contraction in demand, which can be linked to the increase in COVID cases in the archipelago. Spain, as a whole, experienced 3,870,000 less searches in the last thirty days, and the Balearic airports have lost 2,060,000, which means that it accounts for 53% of the total loss in searches in Spain.

Due to the numerous outbreaks and the great importance and weighting that the destination has had on summer air traffic, the Balearic archipelago has recorded the worst performance in the last thirty days: -28.1%. Majorca airport and Ibiza are those with the highest negative percentage change in all of Spain, with a 28.2% decrease and 24.4% decrease, respectively. Menorca is in fourth place with a contraction of 31.5%.

After the Balearic Islands, the Canary Islands archipelago lost 18.5%; flight searches to Gran Canaria (decreased by 23.6%), Tenerife (decreased by16.5%) and Lanzarote (decreased by 14.8%) were the destinations that were the most negatively affected. The other regions that registered a significant decrease were Catalonia (a decrease of 11.2%), Andalusia (a decrease of 9.8%) and the Autonomous Community of Madrid (a decrease of 7.6%).

To find out more about the upcoming travel demand in your city, please book a free demo to learn more about Lybra Assistant RMS’ Flight Module, which provides access to real-time data for your specific destination.

About Destination

Destination is a market intelligence project created by Lybra – developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market – to share real-time, region-specific statistics, information and trends in the world of tourism.

Every day, Lybra analyzes millions of datasets – data collected from thousands of hotels’ PMS and flight search data from a leading metasearch booking engine – to help hoteliers “look ahead to better understand the present;” in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue.

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country/region and analyze how the region’s travel news has impacted tourist demand. Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday.

Subscribe to our Newsletter

Lybra Destination powered by Zucchetti Travel Data Lake

The Travel Data Lake of the Zucchetti Group collects and manages millions of accommodation searches every day. Thanks to these, it is possible to have a statistically significant overview of future tourist demand and extract valuable information on the profile of travelers. The system anonymously collects the stay searches made by travelers through the CRS of the Zucchetti group, providing an accurate forecast of hotel demand (period, destination, length of stay, etc.). Zucchetti is the largest Italian software house: with over 40 years of experience, in 2021 it has more than 700,000 customers, revenues of over 1.3 billion euros, and a group of over 8,000 people. Thanks to its Hospitality division, which supplies digital tools to over 50% of the accommodation facilities in Italy, in 2020 Zucchetti developed the Travel Data Lake, the largest predictive hub in Italy, with the aim of centralizing the forecast data from the group’s Booking Engine.

The data is processed by Destination, the market intelligence platform of Lybra Tech, a company of the Zucchetti Group specialized in tourism technologies and data analysis. Lybra Destination is a multi-source dashboard that helps Decision Makers leverage the potential of future data: it is the only tool capable of managing all the data in the territory by simultaneously analyzing multiple sources. By harnessing the power of AI and machine learning, Lybra Destination helps tourist destinations guide the decision-making process and monitor the impact of their promotional activities.

Latest articles