SUCCESS STORY
Summum Hotel Group
Streamlining the management of the Revenue department and capturing, through the RMS, future bookings using information from market intelligence data. Saving time and effort in market and competitor research and providing comprehensive BI reporting.
Summum Hotel Group
Summum Hotel Group is a family company that has exclusive, high-quality hotels in Majorca, Madrid, Barcelona and Medellín (Colombia). It also manages multiple restaurants and an estate for weddings and events in Majorca.
The company has more than 140 employees and 40 years of experience in the sectors of tourism and catering.
Challenge
Helping the Revenue department save time, capturing future bookings and providing effective comprehensive BI reporting.
Solution
Using a cutting edge revenue management system that provides useful and reliable data and helps make the right pricing decisions. Lybra Assistant RMS was the chosen solution.
Results
- Optimised ADR
- Fast optimisation of sales strategies
Interview With
Why did you decide to use an RMS? what are the factors that drove this decision?
To streamline the management of the Revenue department and thus be able to capture, through the RMS, future bookings with the information from market intelligence data. Also saves time and effort in market and competitor research and provides comprehensive BI reporting.
Why did you choose Lybra Assistant RMS instead of another one? what was Lybra Assistant’s feature that you liked the most?
The good comments received by other users, the recommendation of our Revenue department and the agility and speed of response that Nicolò Rolle has had at all times in closing the deal and I would also like to mention Rossanna Alterio for always being ready to help us. And of course, the contract offer versus the quality and service of Lybra is very competitive.
How did Lybra Assistant change the way you perform daily and strategic revenue management operations? what are the main benefits you experienced in your work thanks to our RMS?
There have been no significant changes in management. The most significant changes are in the data provided by Lybra and the speed and reliability of the data.
What are the results you got thanks to working with our RMS? (in terms of kpi improvement or revenue increase)
Implementing Lybra Assistant RMS has brought forth substantial advancements in our performance metrics. Directly translates to a notable rise in our revenue. Moreover, the system has provided us with valuable insights that have fortified our long-term business strategies.
Could you write a short statement about Lybra Assistant RMS?
We highlight Lybra Assistant RMS as a sophisticated and flexible state-of-the-art Revenue Management System. It meets our needs in the management of the revenue of our hotels by working in real time on the demand received by the destination and comparisons with the hotels that make up our direct competition. With Lybra we are optimising the occupancy, ADR and RevPAR of all our hotels.