by Lybra Team | Mar 27, 2023 | Hotel Management
What is Offer Segmentation in the Hotel Industry? Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions to different customer segments based on their preferences, behaviors, and demographics. By dividing their customer base...
by Lybra Team | Mar 20, 2023 | News
Introduction to price elasticity in the hotel industry Price elasticity is an essential KPI for any business, and the hotel industry is no exception. It measures the responsiveness of demand for a product or service to changes in its price. In other words, it helps...
by Lybra Team | Feb 16, 2023 | News
Hotel reputation and revenue: a very strong bond The hospitality industry has long recognized the importance of reputation management, and for good reason. In today’s digital age, customers can easily share their experiences with others through online review...