Lybra Resources

Here you will discover the latest news success stories press coverage insights interviews and other valuable resources.

Hotel Management

Hotel marketing does not exist without a Revenue strategy

By Stefano Sciamanna, Senior Revenue Manager at Lybra Tech Running campaigns, opening social profiles and…
Success stories

Hotel Lungolivigno – Success Story

Hotel Lungolivigno One family, one passion, data-driven decisions A property combining tradition and innovation in…
Hotel Management

Without a strategy, you are not managing Revenue. You are chasing the market.

By Stefano Sciamanna, Senior Revenue Manager at Lybra Tech The difference between a hotel that…
Hotel Management
Distribution: Being Everywhere Doesn’t Mean Selling Well
Hotel Management
Hotel positioning: all the steps to follow to be truly recognizable
revenue and AI
Hotel Management
What Will Happen to Revenue Managers in the Age of RMS and AI?
Success stories
Grand Hotel Central in Barcelona – Success Story
Success stories
Olea All Suite Hotel – Success Story
Hotel Management
Hotel Dynamic Pricing: What it is and why it’s essential for your property
How to Increase Hotel Sales
Hotel Management
How to Increase Hotel Sales: The Golden Rules to Dominate the Market
Success stories
Chatrium Hotels & Residences – Success Story
Success stories
The Marmara Pera – Success Story
What is RevPAR in the Hotel Industry
Hotel Management
What is RevPAR in the Hotel Industry? A Practical Guide for Hoteliers
what is adr in hotel industry
Hotel Management
What is ADR in the Hotel Industry? Understanding a Key Metric for Your Hotel’s Performance
Hotel Management
What is Revenue Management in the Hotel Industry? The Ultimate Guide
Success stories
The Glam Hotel – Success Story
Success stories
Hotel Scheck – Success Story
Success stories
Hotel Bären am Bundesplatz – Success Story
Americans Traveling in 2023: Passion for Mexico, but the East Is ThrivingDestination Insights

Americans Traveling in 2023: Passion for Mexico, but the East Is Thriving

That the American market has become one of the most active of 2023 is now…
June 22, 2023
Turkey Recovers After Earthquake: Tourist Demand Surpasses Beginning-of-Year VolumesDestination Insights

Turkey Recovers After Earthquake: Tourist Demand Surpasses Beginning-of-Year Volumes

Turkey suffered a severe blow on February 6th when a series of earthquakes greatly impacted…
May 9, 2023
UK market threatened by new tax on tourists: Costa del Sol protestsDestination InsightsNews

UK market threatened by new tax on tourists: Costa del Sol protests

This is it, from November 2023 the ETIAS program will finally start: after months and…
March 9, 2023
Where will the Chinese wave break?Destination InsightsNews

Where will the Chinese wave break?

One of the most anticipated news of world tourism: after months of tensions and (unexpected)…
January 13, 2023
New Year’s Eve 2023: the most desired destinations for tourists from around the worldDestination InsightsNews

New Year’s Eve 2023: the most desired destinations for tourists from around the world

What better way to end the year than by travelling? While tradition dictates that Christmas…
December 20, 2022
The Japanese return to travel: strong demand for travel but little for EuropeDestination InsightsNews

The Japanese return to travel: strong demand for travel but little for Europe

After more than two years of standstill, we can finally say that Japan's outgoing travel…
November 10, 2022
Spain: how are tourists reacting to inflation?Destination InsightsNews

Spain: how are tourists reacting to inflation?

By now it seems almost as if someone is enjoying giving us a hard time:…
November 4, 2022
The great Jewish holiday season begins: Europe is a favorite destination, incoming tourism is threatened by internal tensionsDestination InsightsNews

The great Jewish holiday season begins: Europe is a favorite destination, incoming tourism is threatened by internal tensions

The Jewish holidays have just begun! What for Jews around the world is the most…
September 30, 2022
Airports in chaos: how worried are tourists?Destination InsightsNews

Airports in chaos: how worried are tourists?

The chaos in airports seems to have fallen like a tile on heads of holidaymakers,…
July 25, 2022
Hotel marketing does not exist without a Revenue strategyHotel Management

Hotel marketing does not exist without a Revenue strategy

By Stefano Sciamanna, Senior Revenue Manager at Lybra Tech Running campaigns, opening social profiles and…
September 24, 2026
Without a strategy, you are not managing Revenue. You are chasing the market.Hotel Management

Without a strategy, you are not managing Revenue. You are chasing the market.

By Stefano Sciamanna, Senior Revenue Manager at Lybra Tech The difference between a hotel that…
June 26, 2026
Distribution: Being Everywhere Doesn’t Mean Selling WellHotel Management

Distribution: Being Everywhere Doesn’t Mean Selling Well

By Stefano Sciamanna, CMO & Senior Revenue Manager at Lybra Tech Distribution is one of…
May 29, 2026
Hotel positioning: all the steps to follow to be truly recognizableHotel Management

Hotel positioning: all the steps to follow to be truly recognizable

By Stefano Sciamanna, CMO & Senior Revenue Manager at Lybra Tech After more than twenty…
April 20, 2026
revenue and AI
What Will Happen to Revenue Managers in the Age of RMS and AI?Hotel Management

What Will Happen to Revenue Managers in the Age of RMS and AI?

By Stefano Sciamanna, CMO & Senior Revenue Manager at Lybra Tech It’s happening more and…
February 10, 2026
Hotel Dynamic Pricing: What it is and why it’s essential for your propertyHotel Management

Hotel Dynamic Pricing: What it is and why it’s essential for your property

When searching for a hotel room, it’s not unusual to see one price and then,…
September 5, 2025
How to Increase Hotel Sales
How to Increase Hotel Sales: The Golden Rules to Dominate the MarketHotel Management

How to Increase Hotel Sales: The Golden Rules to Dominate the Market

In today’s hospitality landscape, more competitive than ever and marked by rapidly shifting guest expectations,…
July 31, 2025
What is RevPAR in the Hotel Industry
What is RevPAR in the Hotel Industry? A Practical Guide for HoteliersHotel Management

What is RevPAR in the Hotel Industry? A Practical Guide for Hoteliers

In nature as in hospitality numbers matter. But some metrics matter more than others, especially…
July 11, 2025
what is adr in hotel industry
What is ADR in the Hotel Industry? Understanding a Key Metric for Your Hotel’s PerformanceHotel Management

What is ADR in the Hotel Industry? Understanding a Key Metric for Your Hotel’s Performance

In the world of hotel revenue management, few metrics are as widely used (and sometimes…
July 7, 2025
ITB2023
News

Lybra Tech at ITB Berlin Travel Trade Show 2023

Meet us at ITB Berlin, on March 7-9 2023 and discover Lybra Assistant RMS, our…
revenue management system
News

The situation of revenue management in the hotel industry

According to the Revenue Management Report generated by Skift in 2019, only about 30% of…
GuestPro PMS-Lybra Assistant RMS integration
Hotel Management

Simplifying Hotel Management: Announcing the Integration of Lybra Assistant RMS and GuestPro PMS

Exciting news from Lybra Tech: We've just launched a transformative integration between Lybra Assistant RMS…
News
How Revenue Management can reshape for #tomorrow’s logic?
Destination Insights
Putting the brakes on Spanish travel: the ups, the downs & the controversy in the EU
Destination Insights
Spain: how are tourists reacting to inflation?
News
Interview with Revenue Hub: Our CEO, Fulvio Giannetti, introduces Lybra & explains what differentiates our Assistant RMS
automation in the hospitality industry
News
Automation in the Hospitality Industry: Impact, Technologies, Challenges and Future Trends
News
LYBRAry: Hotel Industry News – Week of October 25th, 2021
Destination Insights
The European travel market is finally open for business
glossary of revenue management
News
The Glossary of Hotel Revenue Management
Lybra Assistant RMS - Ulyses Cloud PMS integration
Hotel Management
Lybra Tech Integrates Lybra Assistant RMS with Ulyses Cloud PMS for Optimized Rate Management
News
LYBRAry: Hospitality News – Week of February 1, 2021
Destination Insights
Interest in travel to Andalusia grows, despite COVID-related hurdles in foreign markets
Destination Insights
The winding road to recovery in the Spanish tourism sector
Destination Insights
Europe’s Travel Hot Spots: Spain, Italy & Greece, with Turkey close behind
Lybra Assistant RMS- Codeone PMS Integration
News
CodeOne PMS and Lybra Assistant RMS Integrate: Simplifying Management for Campsites and Tourist Villages
Destination Insights
The role of the vaccine in the recovery of tourism
Hotel Lungolivigno – Success StorySuccess stories

Hotel Lungolivigno – Success Story

September 10, 2026
Grand Hotel Central in Barcelona – Success StorySuccess stories

Grand Hotel Central in Barcelona – Success Story

January 26, 2026
Olea All Suite Hotel – Success StorySuccess stories

Olea All Suite Hotel – Success Story

December 23, 2025
Chatrium Hotels & Residences – Success StorySuccess stories

Chatrium Hotels & Residences – Success Story

July 25, 2025
The Marmara Pera – Success StorySuccess stories

The Marmara Pera – Success Story

July 15, 2025
The Glam Hotel – Success StorySuccess stories

The Glam Hotel – Success Story

May 15, 2025
Hotel Scheck – Success StorySuccess stories

Hotel Scheck – Success Story

April 22, 2025
Hotel Bären am Bundesplatz – Success StorySuccess stories

Hotel Bären am Bundesplatz – Success Story

April 4, 2025
Valbella Resort – Success StorySuccess stories

Valbella Resort – Success Story

February 19, 2025